The older model of the past indicates something else, though. As such, it will always be part of our social discourse, and it too is a part of our experimentation. We are thus constantly positioned between the old and new, and between the ideal of perfection and the advantage of novelty.
Two recent books have focused on these matters, and two have emphasised lithographic print images at the shop front. The idea that images have such power, however, is predicated on a recognition of the possibilities that two very different kinds of image have for the brain. Generally speaking, the brain has an interest in making images that present things, especially those things that it has an interest in. It can do that in two ways: by interpreting the images as representations of things that are there, or as representations of things that aren’t there, even though the things in question are indeed there.
According to a widely accepted theory, the brains of the members of this group has specialised for thousands of years for seeking out their kind of image, for decoding it, and for attending to the world around it. They enjoy seizing on these images and attending to their details.
For a longer, if less definitive account of this kind of brain, see Patricia S. Churchland in chapter 6 of Brain-Wise (2002), in which she discusses Evidence and Vision in neuroscience. In chapter 10 of Image and Mind: Philosophical Perspectives on Perception and Cognition (Block 1996), on the other hand, Philip Robbins argues that we use vision to model the world. Images are there to tell us about the way the world is, even if that world is one we don’t occupy.
Words are special in this way, and they may not tell that kind of story that images do. They participate in generalizing out of the highly particular experience of vision. So what do they do? We might imagine that words are like photographs of the world, and they do the same things they do in photographs. So nothing much different will happen as a result of their going about their business. d2c66b5586